How to Use Cross Promotion for Your Cyber Law Webiste
Cross promotion is a great way to get targeted traffic to your website without paying for it. Normally, attorneys, spend between $ 45.00 and .000 per click on Google, and some keywords were over $300 per click . You can expect this to see this increase as more law firms increase their ad spend online.
There are many ways in which you can drive more traffic to your site without investing a lot of time and money. Social media and blogging are some of the ways to achieve this. The only problem is that it takes time and consistency to build an audience.
By using cross promotion or cross-marketing, you can reach new and relevant audiences with the right partnerships. This article looks at ways in which to use cross-promotion to drive traffic and business.
What Cross Promotion Entails
Cross promotion entails forming strategic partnerships with the related companies or people with similar audience. They will promote your service to their audience, and you also promote their service to your audience. For example, if you have a bankruptcy practice that targets Gen Xers and Millennials, you can partner with a credit counseling service which targets the same audiences to promote each other’s services. The the key is that your services complement each other, not compete against and you share the same target market demographics.
There is a need for you to find the right strategic marketing partner for cross promotion to work. If, for example, you are a cyber law firm like Revision Legal internet lawyers, and you are looking for a cross-promotion partner, there are many options that you can consider. For example, you can partner with software companies that cater to e-commerce companies or NGOs that are concerned about internet privacy rights.
Cross Promotion Techniques
Once you know who you want to partner with in the cross promotion, it is time to figure out what tactics will help you better help each other. When it comes to driving traffic to your cyber law firm, here are a few tactics that can work online.
Email marketing offers you with the first platform to cross promote your content. Depending on how your emails are designed, you can easily slip cross-promotional content into your newsletters.
When you cross promote between organisations; you need to have a call to action in newsletters. You want to tell the new audience that you are ready to offer them with help, thus, have them schedule a free consultation, or download a whitepaper.
Blog Posts and Guest Posts: You can write a guest post on your partner’s site and have them write content on your site. This will extend your authority and credibility beyond just posting on your site.
On the other hand, you can also decide to link on each other’s blog posts whenever it is necessary. Ensure that the content is relevant to prevent it appearing like a spam link. That can do more harm to your credibility than good.
Cross marketing is a vital marketing tool that can assist you to build traffic and expand to a new audience without having to invest. That can mean a big ROI to your firm.